Integrated Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Integrated Marketing Strategy - Essay Example Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be essentially put into efficient use. Contextually, it has been observed that companies communicate with the customers with the help of various tools of marketing, which comprise of advertising and other promotional activities to make them aware about what the business is offering to them. Unarguably, without proper marketing strategy, the success of business is quite likely to become highly uncertain and will probably remain unaccomplished upto a larger extent (Lamb & et. al 2008). Contextually, the primary intention of this report is to frame an integrated marketing strategy to promote Bullet Proof Vests as a newly launched product in the targeted market. Overview- Integrated Marketing Communication Integrated Marketing Communication (IMC) is conceptually explained as an unconventional domain of marketing management that involves the implementation of conveying succinct and all-inclusive information about the proposed brand across numerous and diverse marketing channels. It is defined by experts as an integrated approach of marketing, which is designed with the intention to ensure that all the communication activities in the domain of marketing management are applied in a unified form involving various other beneficial channels of communication (International University of science and Technology, 2013). For strategizing the promotional framework required in the launch of the product i.e. bullet proof vests, some of the tools of IMC including advertising, direct marketing, sales promotion, public relations, internet marketing, personal selling and publicity will be imple mented. These tools will together work towards the accomplishment of the set goals, which in this case is to promote the features of bullet proof vests to the targeted market and convince or encourage the potential buyers to purchase the same. Promotion Mix Strategy Promotion mix strategies mainly include two forms of approaches, which comprise pull strategy and push strategy, used according to the marketing intentions and product features to convey the information regarding products and/or services to the potential purchasers (Lamb & et. al 2008). Applying the push strategy approach, the product i.e. bullet proof vest will be promoted to the customers directly with the help of various tools of advertising during its initial introductory stage. It is worth mentioning in this context that application of a push strategy in the initial stage of the product launch will help it in gaining a percentage of market shares, countering the already existing competitive brands. In the subsequent phase, depending on the response from the customers towards the product, the pull strategy approach will be applied to encourage the customers to seek for the product from their end owing to its growing demand and preference in the market. Notably, as the armed forces and soldiers will be the targeted customers of the product, due attention will be provided towards quality

Proposal Essay Example | Topics and Well Written Essays - 1250 words - 1

Proposal - Essay Example This means that students may have to reschedule their arrival in the early morning even if their classes are in the afternoon session just to get a better parking spot!! Further, parking space provided for faculty members is 3-4 decks high and lies partially unoccupied due to its better parking space Vs vehicles ratio. And if students use these slots during rush hour, they are penalized through issue of tickets or towing away of vehicles even if these slots were vacant. Some students prefer to park their vehicles in the off-campus parking slots like Starbucks when their classes are closer to such parking lots than student's parking area. Unfortunately, students having classes at West campus or the forum area cannot do this! Similarly, some faculties like business have their classes closer to Beaver stadium, but is it possible for all university students to change over to business faculty simply to avail of this advantage! This is an unnecessary benefit for some students which also needs to be streamlined. This acute problem of parking facility for the students often creates unnecessary anxiety in terms of finding a parking slot at the last moment, lack of parking slot during the rush hour, waiting for a bus/walking down all the way and delays on such accords leading to students being penalized for coming late, feeling of a bias among students due to underutilized parking slots for faculty members and lack of interest by the university authorities to resolve the matter. This paper aims to suggest workable solutions to the problem and thereby help them stay motivated and happier while pursuing their studies at the university. THE SURVEY With a view to finding out whether this problem is unique to this author or the case is same with all faculty members, the undersigned conducted a basic survey of 200 students on this subject. The common view was that there exists an unreasonable and acute parking problem for the students of this university which needs to be resolved on due priority. The essence/terms of reference and outcome of the survey are appended below for a quick glance by one and all: 1. Do you think the university suffers from a parking problem Ans. Yes - 145/200 2. Where do you park usually Ans Campus - 130/200. 3. Would you like to park on campus Ans. All 200 students responded with a big YES. 4. Which of the following areas is the best area for rebuilding a parking deck a) Blue area b) Red area c) Yellow area d) Black area e) Green area Ans. Black area - 70/200. 5. Which available parking deck is the most convenient one to convert a) Park 1 b) Park 2 c) Park 3 d) Park 4 Ans. Park 2 - 80/200 6. If all solutions fail due to monetary issues and/or long term solutions, are you interested to help implement a point system Ans. Yes 145/200 7. Are you interested in being part of a student organization that will proceed and help make results happen Ans. Yes - 100/200. BUILDING/CONVERTING A PARKING DECK FOR STUDENTS As is evident from this survey, Black area and Park 2 parking deck seem to be popular and convenient choices for providing parking facilities for the students. However, the final decision as to where the parking deck should be provided is up to the committee in charge of making such decisions. While one deck can be constructed at Black area, it can be supplemented economically by converting one faculty deck for use by the