Wednesday, May 20, 2020
Custody And Interrogation Of The Miranda Rights - 1399 Words
Unit 7 DB 1 Custody and interrogation contextual of our Miranda Rights Introduction Do you ever wonder about your Miranda Rights if you are ever questioned by an officer? Do you wonder if you will self-incrimination yourselves if you answer an officers questions in the wrong way? These are valid questions, and within this paper this learner hopes to answers them by describing custody and interrogation in the background of the Fifth Amendment, explain a circumstance where Miranda might be compulsory or a circumstance where the Miranda caveats would not be relevant. The Fifth Amendment rights, interrogation in invoked and how the Edward Rule is sometimes is considered in cases The Fifth Amendment defense that was espoused by the Supreme Court case Miranda v. Arizona, which gave birth to two basic measures that would protect an individualââ¬â¢s Fifth Amendment rights and they were: they have the right to remain silent and the right to have counsel provided if they cannot afford one. The court also set in place another protection for citizens which were ââ¬Å"privilege against compelled self-incrimination by requiring LEOs to provide certain warnings and obtain a waiver from a defendant prior to custodial interrogationâ⬠(Myers, 2010, para. 2). Thereby, if a person invokes their Fifth Amendment right to counsel, then all interrogation must stop, unless their counsel is present. According to Myers (2010, para. 3) the second layer of protection, which is often referred to as the EdwardsShow MoreRelatedHow Interrogation Worked Before Many Important Cases1575 Words à |à 7 Pagesââ¬Å"You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have a right to an attorney. If you cannot afford an attorney, one will be appointed for you.â⬠These are the words every juvenile hears as they are being taken into custody. Many juveniles do not understand or misinterpret the Miranda warning they are given. Juvenile are treated with a lesser degree of harshness from wording to punishment when dealing with law enforcement in comparison toRead MoreCourt Case : Miranda V. Arizona941 Words à |à 4 PagesCourt Case: Miranda v. Arizona ---------------------------------------------------------------------------------------------------------------------------- Introduction: In the case Miranda vs. Arizona. This case goes against the 5th and 6th amendments. Miranda says that the police had violated his 5th Amendment right to remain silent and his 6th Amendment right to legal counsel. Miranda addressed the Escobedo rule which states evidence obtained from an illegally obtained confession is inadmissibleRead MoreThe Court ruled in the case of Miranda v. Arizona that interrogations are in inherently stressful700 Words à |à 3 Pagesof Miranda v. Arizona that interrogations are in inherently stressful and pressure the defendant to cooperate based on a lack of knowledge regarding their specific rights during questioning. Because of this finding they concluded officers have a duty to advise the defendant of their rights through the Miranda warning. The requirement is only required when the suspect is in custody and subject to interrogation [7].â⬠The Court focused on the two conditions triggering the need for the Miranda warningRead MoreThe Law Enfo rcement Interrogation Procedures1655 Words à |à 7 PagesIn 1966, a milestone in Law Enforcement interrogation procedures was established through the case of Miranda vs Arizona. In the case of Orozco vs Texas, just a couple years later in 1969, the guidelines established by Miranda vs Arizona changed the ruling of Reyes Arias Orozco who self-incriminated himself without being read his Fifth Amendment rights while being interrogated in his home. Orozco vs Texas effected interrogation procedures due to Orozco being interrogated inappropriately in his ownRead MoreThe On The American Criminal Jurisprudence1673 Words à |à 7 Pages1. BACKGROUND The background of the case rotates in depth on issues pertinent to the rights to be granted an attorney and self-incrimination as enshrined in the 5th amendment under the United States constitution. The 5th amendment privilege in text provides that, no suspect will be compelled to answer for any capital or infamous crime, unless directed or indicated by the relevant Grand Jury. The only exception being granted to ceases in land and naval spaces that fall under the militia sphere ofRead MoreThe Rights Of The Supreme Court1290 Words à |à 6 PagesYou have the right to remain silent. Anything you say can and will be held against you in a court of law...â⬠These famous words, so often heard in movies and television shows as a character is arrested, are well known to Americans. But why are law enforcement officials mandated to repeat this to individuals they arrest? Where did it come from? In Miranda V. Arizona, a case taken all the way to the Supreme Court in 1966, it was decided that constitutional rights must be made clear to the defendantRead MoreCustodial Interrogation828 Words à |à 3 PagesCustodial Interrogation 1. The statement made by the suspect regarding Youre having a bad dayà ¦ man, I cant believe they found my strap (firearm) is completely inadmissible. The reason is founded in basic criminal law: the suspect had not yet been read his Miranda rights. Although statements made by a suspect who was not given the Miranda warning or received it improperly cannot be used against him in a court of law (Siegel, 2009). The Miranda warning serves to inform a suspect of their rightsRead MoreEssay on Law Enforcement Must Read Your Miranda Rights700 Words à |à 3 PagesMiranda Rights defined as: Miranda rights, is a warning giving by the police in the United States to criminal suspects in police custody before they are interrogated to preserve the admissibility of their statements against them in criminal proceedings. Also Miranda rights are utilized by the law enforcement to make you aware of your rights as a US citizen. Many people think just because the law enforcement doesnââ¬â¢t read you your rights they think they are off the hook ââ¬Å"WRONGâ⬠that doesnââ¬â¢tRead More Suspects Need Their Miranda Rights Essay1746 Words à |à 7 Pagessource of the prosecutorââ¬â¢s evidence. When a suspect is brought into police custody to obtain a confession or a statement, police officers are required to read the Miranda warning if they believe the confession will be used to convict the suspect. The constitutional basis for the Miranda warning and the conditions for a voluntary waiver of the Miranda rights were announced by the U.S. Supreme Court in Miranda v. Arizona. Miranda v. Arizona, announced June, 13 1966, resolved four separate criminal appealsRead MoreEssay on The Miranda Decision1524 Words à |à 7 PagesThe Miranda Decision In 1966, the U. S. Supreme Court handed down its landmark decision in Miranda v. Arizona. The Miranda decision was a departure from the established law in the area of police interrogation. Prior to Miranda, a confession would be suppressed only if a court determined it resulted from some actual coercion, threat, or promise. The Miranda decision was intended to protect suspects of their 5th Amendment right of no self-incrimination. The verdict of Miranda v. Arizona
Wednesday, May 6, 2020
Does Zodiac Sign Matter - 988 Words
Does your Zodiac sign matter? A lot of people ask what astrology is and what the Zodiac signs are. They also ask whether they can trust what the zodiac signs say about them. Zodiac signs, horoscopes, or Astrology had been topics that created arguments between lots of people. A lot of people believe in zodiac signs and their descriptions about the peopleââ¬â¢s characteristics. Other people think believing in Zodiac signs is just like believing in superstitions. Believing is Astrology might not sound right, but according to a lot of things it also can be as much right as it might sound wrong. In order to actually know why zodiac signs matter, people first have to know what are the zodiac signs, what astrology is and what it means. People have to look out at Astrology from different perspectives; they have to look at it throughout history, science, and peoplesââ¬â¢ observations. According to Cambridge University Dictionary, Astrology is ââ¬Å"the study of the movements and positions of the sun, moon, planets, and stars in the belief that they affect the character and lives of people.â⬠Studying the stars, planets, moon, sun are some of the basic things students learn in schools. But when it comes to believing that these (sun, moon, planets, and stars) have or can effect on peopleââ¬â¢s lives and characters, yes it is hard to believe that. However if people actually take some time reading about their Zodiac signs or read about astrology, they will find out that some of the characteristics onShow MoreRelatedThe Zodiac Of A Zodiac1273 Words à |à 6 Pages The zodiac calendar is an astrological theory that leads a path from the sun, moon, and planets creating a ââ¬Å"beltâ⬠shape. This pathway follows around the earth into twelve sectors, each of which are associated with a sign, a symbol and a personality type. (Astrology) The twelve signs are Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, and Pisces. Each sign relates to a specific month on our calendar system, and who ever is born on a certain day and monthRead MoreAnne Bradstreet: Thoughts Towards of Her Husband1318 Words à |à 6 Pages2 ââ¬Å"My sun is gone so far inââ¬â¢s zodiac,â⬠From my point of view, the poet overlooks her husband that is why she addresses her husband by a series of metaphors, the main one being the sun. By the phrase, ââ¬Å"My Sunâ⬠, there poet concentrate ones how much she misses him, since he gone so far for public employment. Then, she relates the sun with ââ¬Å"zodiacâ⬠and in lines 7 and 8 a new pattern of imagery emerges and this new image reveals by ââ¬Å"zodiacâ⬠word. I think, by ââ¬Å"zodiacâ⬠here the poet develops a metaphysicalRead MoreAstronomy Difficult Questions1145 Words à |à 5 Pageslens to refract all colors of the spectrum to a common focus. This is known as ______. 7. à For a body in orbit around the Sun, the point in its orbit which is furthest from the Sun is called __________. 8. The first constellation in the Zodiac is _______. 9. The brightest star in the constellation Taurus the Bull is the red giant Alpha Tauri, better known as ______. 10. A solar eclipse isnt always total. If the Moon is far enough from the Earth, its umbra fails to completelyRead MoreOnline Casino On The Planet1764 Words à |à 8 Pagesof Don Quixote is known around the world, as the works of author Miguel de Cervantes Saavedra have been truly immortalised within history. Given the notoriety of Don Quixote it really was only a matter of time before a casino developer brought his tale to the small screen. The Riches of Don Quixote does the classic cowboy caper justice through a well-thought through and well-designed slot game. 5-reels, 25-paylines, and plenty of gun-toting action, this game is guaranteed to leave players on theRead MoreA Short Note On The Constellation Of Cancer1680 Words à |à 7 Pagesconstellation of Cancer is one of the 88 modern constellations: located between the constellations Leo, Hydra and Gemini at between 07h 55m 19.7973s and 09h 22m 35.0364s right ascension and 33.1415138à ° and 6.4700689à ° declination. It is al so one of the 12 Zodiac constellations and one of the original 48 listed by the ancient Greek astronomer Ptolemy. Its name is Latin for crab and its astrological symbol is ââ¢â¹, which represents crab pincers. This constellation attracted my interest because it contains a galaxyRead MoreThe Zodiac Killer And The Misfit1358 Words à |à 6 PagesMyranda Elkin Dr. V. Hunt ENC1102 13 November 2016 Righteous Degenerate What do Adolf Hitler, The Zodiac Killer and, The Misfit all have in common? They are psychopathic murderers. Psychopaths do not feel therefore they cannot have morals in the same way normal people do. In ââ¬Å"A Good Man is Hard to Findâ⬠by Flannery Oââ¬â¢Connor the character known as the Misfit loses the battle with his conscience and is proven to be immoral. According to the Oxford Dictionary, morality is, ââ¬Å"a particular systemRead MoreArranged Marriage : A Choice Essay1161 Words à |à 5 Pagesparents.â⬠Yet Oxford dictionary and Google, the most common search engine used around the world, describes arranged marriages as ââ¬Å"a marriage planned and agreed to by the families or guardians of the bride and groom, who have little or no say in the matter themselves.â⬠On the other hand, New World Encyclopedia states that arranged marriage is defined as ââ¬Å"an effort to guide young people through the process of finding the right person to marry.â⬠Why is that we can easily define marriage as a bond or relationshipRead MoreThe Theories Of Science And Technology Within The Context Of Society1445 Words à |à 6 Pagesmathematician and philosopher. As we see even with these above examples, patronage is described as a guideline for the career of Galileo. It does not matter who received the gift at all or even that a per son did. We, as historians, by examining it this way merely answer the basic questions of what the patronage system is and how it is demonstrated. It does not explain how scientific activity was shaped in the seventeenth century or really if it had any effect on science and technology of that eraRead More Love Scopes: Using Sun Signs to Understand a Persons Traits2324 Words à |à 10 Pagesthem. If you looking for someone to constantly assure you in their life and devotion, you might want to keep looking. Taurus is a very sensual person can awaken sleeping passion in some one they care about. Gemini Keep in mind that Gemini is the sign of the twin. There is a part of them that needs love and security, and then thereââ¬â¢s the stronger part of them that needs stimulation and novelty. To remain in a relationship with a Gemini you must be able to satisfy their emotional, mental and sexualRead MoreThe Simpsons, Family Guy, Aladdin, And All The Scary Movie Movies1127 Words à |à 5 Pages Why do many TV shows and movies ridicule evil? It could be any number of reasons. Perhaps people didnââ¬â¢t want to fear it anymore, and thus, belittled it and took away its power over people. Maybe it is for any other number of reasons. However, no matter the reason, these numerous TV shows and movies afore-mentioned, mock evil. In Aladdin, there is a parrot named Iago. Iago is voiced by Gilbert Gottfried and appeared in the first film as the sidekick to the main antagonist Jafar, and later becomes
Marketing Research Project Free Essays
This is a proposal of marketing search project that is conducted by group A. Ben Jerry is chosen as our search target company. In the first part of this proposal, you can find detailed background information of Ben Jerry, which gives a rough description of its four ââ¬Å"Pâ⬠(price, promotion, place and people). We will write a custom essay sample on Marketing Research Project or any similar topic only for you Order Now In addition, it also covers several issues about the European ice cream market. The next part of this proposal is mainly discussing marketing management problems. You can find out Ben Jerryââ¬Ës symptoms, suspected causes of its marketing management problems, Ben Jerryââ¬â¢s actions and its consequences. Besides that, we listed several questions to help us analyze customersââ¬â¢ buying behavior and the main methods we will used in order to finish our survey. The schedule and sampling plan will give you a full picture of our project progress. Ben Jerryââ¬â¢s Market Research Background Proposal 3 Plan of Approach BACKGROUND Market and Brand of Choice For the Marketing Research project 2005/2006 we chose to do our marketing research within the ice cream industry, in the Netherlands. The Ice Cream industry in the United States developed rapidly; nowadays they have started to expand their market to other continents such as Europe and Asia. We can find so many international ice cream brands in Europe, especially in the Netherlands such as Haagen Dazs, Ben Jerryââ¬â¢s, and Australian. Among the various international brands that are popular around the world, we are most interested in Ben Jerryââ¬â¢s. We have noticed that Ben Jerryââ¬â¢s is one of the most popular brands one can discover around big cities. Furthermore, we decided to go for Ben Jerryââ¬â¢s because we will benefit by doing research in The Netherlands since Ben Jerryââ¬â¢s is under the Unilever, which is part of the Unilever Group owned by the Netherlands-based Unilever N. V. and UK-based Unilever PLC, which is also one of the biggest consumer product company. Ice Cream Market Issues Sales of impulse ice cream are set to register positive value growth of 5. 5% during 2003, reaching a value of EUR 216. 8 million stimulated by good weather at the beginning of the summer season and dynamic impulse in terms of new product development and advertising. In volume, sales are expected to increase by 2%, indicating a marked preference for the higher value innovations introduced by leading manufacturer Unilever. Much of the growth are predicted to be driven by dairy-based impulse ice cream, which is the most popular product in the Netherlands with sales accounting for nearly 70% of total volume. Ben Jerryââ¬â¢s Market Research Background Proposal 4 Plan of Approach Furthermore, the single portion dairy ice cream is expected to register higher value growth in 2003, at 8. %, which lead to improving the performance of previous years due to a combination of better weather and intense brand and product promotion. Important Issues about the Brand Ben Jerryââ¬â¢s are using special characteristics for their brand that are simple to pronounce, recognize, and remember. The cow and green environment behind their logo is depicting their awareness of quality and benefits. Ben Jerryââ¬â¢s tries to acknowledge their customers that they alw ays use natural and fresh milk, always keep clean and green environment while producing their ice cream. To promote and to prove their mission, Ben Jerryââ¬â¢s uses special slogan like ââ¬Å"From Cow to Coneâ⬠, ââ¬Å"Lick Global Warmingâ⬠, ââ¬Å"Organic Ben Jerryââ¬â¢sâ⬠, and ââ¬Å"50 Ways to Promote Peaceâ⬠. Since Ben Jerryââ¬â¢s target market is ranging from kids to elderly people (Family), they have to ensure that there is an existence of brand awareness in specific segments. For kids, they would be more interested in the ice cream packages or paper with their favorite cartoons, such as Disneyââ¬â¢s characters or Warner Bros. For adults and elderly people, they would take into consideration more about the nutrition facts, taste, and low-fat ice cream. Thus, it will be more interesting for them to see ââ¬Å"Organics, low sugar, or low fat Ice Creamâ⬠. Ben Jerryââ¬â¢s are using brand extension to develop their brand. They have produced thousand of ice cream flavors under the name of one successful brand, which of course is ââ¬Å"Ben Jerryââ¬â¢sâ⬠. They have extended its brand to organic ice cream, original ice cream, scoops menu, bars original ice cream, single original ice cream, and single novelties with different choice of taste in each product. How to cite Marketing Research Project, Essays
Thursday, April 23, 2020
Paradise Lost Censorship and Hypocrisy free essay sample
I love movies. I especially adore those films with an artistic, literary quality that is timeless and classical. In my experience, Italian movies seldom fail to evoke such feelings in me, and Cinema Paradiso was no disappointment. This heartwarming story about a little boyââ¬â¢s love affair with movies, and his subsequent coming-of-age in the repressive environment of ecclesiastical censorship and hypocrisy stirred great emotion in me, as I expected it would. The young Toto made me feel his awe as he attempted to see the forbidden film images hidden from him by his friend Alfredo at the behest of the town priest. The issue of censorship ran deep throughout the film. I believe censorship can actually provide a valid function in a community in some circumstances and situations, such as the protection of children from harmful imagery, literature or speech. Pornography, for example, can and should have its availability limited only to consenting adults. We will write a custom essay sample on Paradise Lost: Censorship and Hypocrisy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Falsely holding oneself out to be someone else, fraud, is also certainly not a protected form of free speech and should be censored. As a staunch civil libertarian, I have always believed that communities should set their own standards on censorship as much as possible. However as Rosenblatt (2002) points out in his persuasive essay about Cinema Paradiso, without the neutral and objective oversight of outsiders ââ¬â such as the United States Supreme Court ââ¬â even well-intentioned censorship can become repressive. Even in the movie, little Totoââ¬â¢s friend Alfredo felt that the local priestââ¬â¢s strictures were repressive. He told Toto, ââ¬Å"You leave [the village] or you will never find your life in so narrow-minded a place. â⬠The priestââ¬â¢s attempts to protect the town from moviesââ¬â¢ love scenes were presented in a comical manner in the film, and certainly they were ridiculous, but not only for the way the scenes were produced. The censorship struck me as hypocritical and nonsensical if viewed as necessary to protect the morality of the community. For example, very early in the film we see young Toto stealing peeks into Alfredoââ¬â¢s projection booth. The boy sees many of the very scenes he is not supposed to be seeing. Later, he views by candlelight some of the frames the censor/priest demanded Alfredo remove from the films. But Toto does this in full view of his mother who seems more concerned with the fire hazard Toto creates than in his viewing of forbidden imagery. Clearly the priestââ¬â¢s attempts to protect Toto from the sordid scenes were ineffective. In at least one place in Cinema Paradiso, the omitted kiss scene was followed immediately by violent slapstick comedy. The teacher at Totoââ¬â¢s school severely beat and emotionally abused a young man named Boccia because he was poor at math. Totoââ¬â¢s mother physically abused Toto when she discovered he had spent the milk money on movies. In both cases, it seemed that no one had any problem with physical violence, even against children. Frequently in the movie several men in the audience laughed and jeered at the missing love scenes in the movies they were watching, knowing exactly what was missing from the film. It struck me as hypocritical that a community would see fit to strike scenes of love ââ¬â kissing ââ¬â from movies (even though everyone knew exactly what was being struck) while having no problem with actual physical violence. Lastly, I found it hypocritical that this townââ¬â¢s people would publicly vilify a family for being nominally ââ¬Å"Stalinistâ⬠or ââ¬Å"Communistâ⬠while ignoring the actual Stalin-esque repression in their midst. The scene in which the people wanted very much to see the movie playing at the Cinema Paradiso, but were turned away, was a good example of this. The filmmakers clearly wanted to portray the inappropriateness of the townââ¬â¢s hypocritical censorship and repression because they gave us such powerfully symbolic clues. As a result of Alfredoââ¬â¢s defiant act of projecting the movie into the street for the people, he inadvertently started a fire that burned down the old theater and cost him his sight. The man who defied the censorship of the town, symbolized by the refusal of the cinemaââ¬â¢s owners to allow people in the street to see the film, and who provided them the vision of the movie (and Totoââ¬â¢s vision of becoming a filmmaker) ââ¬â lost his vision. And his vision he lost in a fire, an intense symbol of purging, repression, or censorship.
Tuesday, March 17, 2020
Scrivener 3 Dont Use it Until You Read This!
Scrivener 3 Dont Use it Until You Read This! Scrivener 3: Don't Use it Until You Read This! If youââ¬â¢re familiar with the writing tools provided by Literature and Latte, you might already know about - and be using - Scrivener 3.But if youââ¬â¢re a Scrivener 2 user whoââ¬â¢s hesitant to make the switch because of Scrivenerââ¬â¢s steep learning curve, or if youââ¬â¢re a Windows user whoââ¬â¢s simply waiting for Literature and Latte to release a compatible version of Scrivener 3, weââ¬â¢ve got some advice to help you make the decision - or just tide you over.Before we start talking about the new functionalities on offer, letââ¬â¢s quickly cover what Scrivener actually is. ðŸâÅ¡ Debating whether or not to switch to Scrivener 3? This review might help. What is Scrivener?Scrivener by Literature and Latte is a word processor for Windows and Mac, designed expressly for writers - fiction and nonfiction authors, screenwriters, journalists, academics, and more.One of the issues many writers of long texts face is navigation: assembling all of their research and information in a way that makes it easy to access what they need, when they need it. Scrivener helps with this, offering writers the tools to organize concepts, notes, research, photos, videos, documents, and more.Fun fact: What does a scrivener do? Back in the day, a scrivener (or scribe) was someone who could read and write, and made their living writing or copying material on behalf of others. How to Write a Book: The Ultimate Guide Read post Making the callScrivener is known for its feast of functionalities - but also its steep learning curve. If you struggle to stay organized while writing a book, its many tools might just be the ticket to keeping you on track to the finish line.However, if you just want a place to write - but are hoping to format as you do - consider giving the Reedsy Book Editor a try. It doesnââ¬â¢t offer outlining or research tools, but it will leave you with a professional-looking manuscript at the end. Or if youââ¬â¢re not done your book-writing software window-shopping session yet, check out this list of six book-writing softwares - other than Scrivener!Have you used Scrivener 3 - or any of its earlier iterations? Let us know what you liked about it or any struggles you faced in the comments below!
Sunday, March 1, 2020
How To Calculate Experimental Error in Chemistry
How To Calculate Experimental Error in Chemistry Error is a measure of the accuracy of the values in your experiment. It is important to be able to calculate experimental error, but there is more than one way to calculate and express it. Here are the most common ways to calculate experimental error: Error Formula In general, error is the difference between an accepted or theoretical value and an experimental value. Error Experimental Value - Known Value Relative Error Formula Relative Error Error / Known Value Percent Errorà Formula % Error Relative Error x 100% Example Error Calculations Lets say a researcher measures the mass of a sample to be 5.51 grams. The actual mass of the sample is known to be 5.80 grams. Calculate the error of the measurement. Experimental Value 5.51 gramsKnown Value 5.80 grams Error Experimental Value - Known ValueError 5.51 g - 5.80 gramsError - 0.29 grams Relative Error Error / Known ValueRelative Error - 0.29 g / 5.80 gramsRelative Error - 0.050 % Error Relative Error x 100%% Error - 0.050 x 100%% Error - 5.0%
Thursday, February 13, 2020
Integrated Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words
Integrated Marketing Strategy - Essay Example Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be essentially put into efficient use. Contextually, it has been observed that companies communicate with the customers with the help of various tools of marketing, which comprise of advertising and other promotional activities to make them aware about what the business is offering to them. Unarguably, without proper marketing strategy, the success of business is quite likely to become highly uncertain and will probably remain unaccomplished upto a larger extent (Lamb & et. al 2008). Contextually, the primary intention of this report is to frame an integrated marketing strategy to promote Bullet Proof Vests as a newly launched product in the targeted market. Overview- Integrated Marketing Communication Integrated Marketing Communication (IMC) is conceptually explained as an unconventional domain of marketing management that involves the implementation of conveying succinct and all-inclusive information about the proposed brand across numerous and diverse marketing channels. It is defined by experts as an integrated approach of marketing, which is designed with the intention to ensure that all the communication activities in the domain of marketing management are applied in a unified form involving various other beneficial channels of communication (International University of science and Technology, 2013). For strategizing the promotional framework required in the launch of the product i.e. bullet proof vests, some of the tools of IMC including advertising, direct marketing, sales promotion, public relations, internet marketing, personal selling and publicity will be imple mented. These tools will together work towards the accomplishment of the set goals, which in this case is to promote the features of bullet proof vests to the targeted market and convince or encourage the potential buyers to purchase the same. Promotion Mix Strategy Promotion mix strategies mainly include two forms of approaches, which comprise pull strategy and push strategy, used according to the marketing intentions and product features to convey the information regarding products and/or services to the potential purchasers (Lamb & et. al 2008). Applying the push strategy approach, the product i.e. bullet proof vest will be promoted to the customers directly with the help of various tools of advertising during its initial introductory stage. It is worth mentioning in this context that application of a push strategy in the initial stage of the product launch will help it in gaining a percentage of market shares, countering the already existing competitive brands. In the subsequent phase, depending on the response from the customers towards the product, the pull strategy approach will be applied to encourage the customers to seek for the product from their end owing to its growing demand and preference in the market. Notably, as the armed forces and soldiers will be the targeted customers of the product, due attention will be provided towards quality
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